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6 Steps to Create Your Walmart Seller Account

Seeing growth and opportunity chances in Walmart, many people ask how they can register as Walmart sellers. The article provides the answer to that question in great depth.

The first and foremost thing before registering on Walmart as a seller is a prior experience in the eCommerce sector, excellent customer service, and fast delivery. 

You must first ensure that you have all the requirements Walmart needs because they thoroughly review every application and will not hesitate to hold your application process if they feel you lack the experience or certain documents. So it is better not to rush the process and only register when you are positive that you have all that it needs.

If you are curious about the criteria Walmart uses to decide which products it will allow to be sold on its marketplace, what are they? Please read this entire post. This article will go over all the requirements and offer suggestions on how to follow the right procedures in order to become a Walmart vendor.

What can Delay Your Walmart Registration Application

It is important that sellers are aware of the factors that can cause delays in their Walmart application process. Walmart will ask you to provide them with all the necessary information and documents or they will reject your application if any of the requirements are not met. 

Few important factors that can lead to denied applications on Walmart are:

  • Tax or other business documentation is inconsistent
  • Lack of experience in eCommerce
  • Failure to comply with Walmart’s service requirements
  • Overpriced products
  • Prohibited products in the Warehouse
  • Inability to fulfill orders in the time

Needs of Walmart Marketplace and How to Meet Them

Below is a step-by-step guide to help you become a Walmart seller:

Ecommerce Experience

One should have prior eCommerce experience before applying to Walmart. Having such experience will help you manage your store effectively, understand the needs, and also perform well compared to your rivals.

The world of eCommerce has seen a huge boom in recent years. There are hundreds of online platforms that act as a marketplace for sellers and buyers. There are some highly efficient and diverse marketplaces such as Amazon and eBay, however, Walmart seeks professional and seasoned eCommerce sellers. 

Walmart inquires how long you have worked as an eCommerce seller and on what platforms. Walmart will also consider your customer satisfaction level with the purchase of your products as well as the quality of service that they received. If Walmart is your first step into the eCommerce world, your application will immediately be held off. It is advisable to ensure that your branded site generates a steady volume of sales before turning your attention back to your stores on other eCommerce marketplaces. 

Document Maintenance

Walmart requires sellers to have a registered business in an appropriate jurisdiction and to  maintain documents such as a W-9 form, your US tax identification number, etc.

Customer Service

Walmart is very strict when it comes to compliance with its policies and the satisfaction of its customers. Sellers are advised to pay special heed to customer service so that the customers get additional value.

When registering as a Walmart seller, you are required to provide information concerning your business. The company verifies your data and also requires sellers to have a customer service system where emails are answered within 24 hours and customers can reach out to support easily.

Tailored Products

If you plan to sell your goods at Walmart, make sure that your products are relevant to the ones Walmart sells. Still, Walmart favors diversity in the product lineup though there is a loosely-defined criterion. 

Market Prices

Walmart is a highly competitive market meaning that you cannot charge too high for your prices because the shoppers would then shift towards those selling similar products. You need to charge similar (competitive) prices if you want to thrive at Walmart.

6 Easy Steps to Create a Walmart Account

Needs of Walmart Marketplace and How to Meet Them

Following the above guidelines and thoroughly checking your experience and ensuring you meet all other requirements, now is the time to begin the registration process. Below are the six steps that help you set up your Walmart account and start selling.

  1. Signup for an Account on Walmart

The first step is to apply for approval from Walmart to initiate your onboarding process. You can apply online from your Walmart marketplace account and provide your information and then wait for approval. This typically takes a few minutes.

Now from this page, you can start your Onboarding process for Walmart without any hassle. Just click the start application button and complete your registration process.

  1. Complete Registration

Once Walmart has provided you with the information relating to your account, you now have to fill out the Walmart account registration form. This is a simple five-step process:

  • Account registration
  • Walmart retailer arrangement
  • Company registration
  • W-9 Tax form
  • Payment information
  • Shipping details and information

  1. Set Your Partner Profile

To sign up as a Walmart Marketplace Seller, you must finish the “Launch Checklist.” You will receive this list after finishing the Partner Profile and gaining access to the Seller Center. This explains the steps involved in opening an account with Walmart.

The completion of a company’s Partner Profile should be the first thing on its to-do list because customers can access this page to learn more about the company, including its name, description, logo, policies, and tax information.

Here are the steps as per the checklist:

  • Company’s detailed information
  • Information about services
  • Contact management
  • Shipping details
  • Refund policy
  • Privacy policy
  • Taxation policies

  1. Setting Up Items

Before you start creating products, first decide how to integrate them with Walmart. The following options are available to you:

  • Integration using APIs
  • Bulk Upload
  • Single item upload
  • Solution provider

  1. Adding Inventory

Clicking Bulk Updates under Items & Inventory will bring up the Inventory Spec, where you can update inventory. Select Spec Template, then click Download after selecting the Bulk Inventory Update option from the selection menu. Once you have obtained the Excel file with the specification template, fill out the following fields:

  • The SKUs you are uploading.
  • The quantity (stock) of SKUs

The finished document should be uploaded to the Bulk Updates page. The Select Spec dropdown menu now offers Bulk Inventory Update. Once the distribution facility has been chosen from the drop-down menu, click Submit. Please remember that you can only upload inventory for one facility at a time.

  1. You are Ready

You are now required to fulfill the following criteria after step 5:

  • Your catalog must contain 1000 or 10% of the products (whichever is lower).
  • You should have at least 95% correctly classified products.

When you’ve finished all the steps, click ‘Ready to Launch. A popup window will then appear asking you to confirm that you are ready for launch. Clicking that button will send a message to the Walmart staff. Your profile will be reviewed by the team.

You will hear from the group after your application has been evaluated and decided to move further. The Walmart catalog ought to be available within 48 hours of the time you receive this notification from Walmart.

Why Choose XpertVA?

For creating and managing your Walmart Seller Central account, XpertVA offers a professional strategy and depth of knowledge. Thanks to our creative services, as well as the exceptional characteristics and meticulousness of our team of Walmart PPC managers, including their expertise in account creation, optimization, etc, we can help you with account creation and several other back-office tasks.

Additionally, our virtual assistants will manage your Walmart account and regularly monitor the effectiveness of your product listings, keep you informed of the situation on a regular basis, look for keyword opportunities, and improve product headlines, prices, and Walmart SEO page descriptions.


Whether you are a new seller or a registered one, creating and managing your Seller Central Walmart account can sometimes become very difficult. At XpertVA, our Walmart experts help you create engaging listings and seller profile that attracts shoppers to make the purchase. We will help you improve your listing ranking, the visibility of your products, and help you boost your sales volume.

Frequently Asked Questions

Is it free to create a Walmart account?

Yes, you can make your Walmart account free of cost. However, it is advisable that you hire Walmart account creation services to help you.

What if I forget my Walmart account ID?

You will need to close your WalmartOne account and open a new one if you can’t remember your WalmartOne User ID or if you don’t know or can’t access the eMail ID connected to your WalmartOne account.

How much does Walmart charge for seller account?

As of 2021, Walmart charges $12.95 per month or $98 yearly.

What is WIN?

You are given a personal Walmart identification number (WIN) when you begin working at Walmart. In order to securely identify you as an associate for some employment-related transactions, it is a necessary component of the equation.

Feel free to consult XpertVA’s professionals for effective Walmart account creation and management services to improve your listing ranking, enabling you to improve product visibility and grow your business. Book a consultation with our skilled professionals and grow your business.

Book Consultation Now

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