Your Amazon listing can be suppressed due to multiple factors. In the majority of the cases, however, listings are suppressed due to simple mistakes. One of the most common factors that lead to suppressed Amazon listings is the failure to upload the main image for the listing or uploading images without a white background.
Another reason might be the lack of proper information provided or missing the required values in the Category field. Such common errors can be rectified easily by uploading proper images or adding the required missing information as per Amazon.
In short, it can be said that the majority of the suppressed listings occur when sellers fail to comply with Amazon’s guidelines or standards for a specific listing. These standards and guidelines are set by Amazon to ensure that their customers can easily search and locate their desired products and have an improved customer experience.
Implications of Suppressed Listings
In case of suppressed listings, your product will not be able to appear in search results and also will not appear on the website. The listing will not be able to attract any customers hence it would have negative implications for your business.
Having suppressed listings will not only reduce your sales figure it would also reduce your overall income and may also have a negative impact on your customer base.
How to Fix Suppressed Amazon Listings
Sellers can identify and rectify suppressed Amazon listings with minimal effort, however, the challenging part is that sellers need to constantly check their listings and ensure nothing is missing from their product listings and everything is up-to-date. This will ensure the smooth running of the store and enhance customer experience.
The following six steps can help sellers to fix their suppressed Amazon listings:
- Go to your Seller account then select the “Manage Inventory” option from the Inventory tab.
- Select “Suppressed” from the top navigation pane. Please note that this option is only available if Amazon has suppressed any of your listings. Otherwise, the option will not be available.
- In the following step, click the viewing option and select “All Suppressed Listings”. You can choose to either view all suppressed listings or choose another option that will display certain types of listings.
- Select your desired listing from the menu, click the “Edit” button, and choose between “Manage Images” or “Edit”.
- In the next step, choose the tab that shows the alert indicator located on the Amazon Product Summary page. Please note that a red exclamation mark is used to indicate suppressed Amazon listings. For quality alerts, a yellow triangle is used.
- In the last step, click “Save and Finish” when you have rectified all the alerts for your listings.
Once you have followed all the above-mentioned steps, the suppressed Amazon listings will disappear within a few minutes given the saved updates. However, the Suppressed Listings Report and Listing Quality will still show these alerts for 48 hours almost.
Steps to Prevent Suppressed Listings in the Future
As a seller on Amazon, you may sometimes get suppressed listings due to any reason. Here are a few common mistakes that you need to avoid in order to prevent your listings from being suppressed in the future:
Missing Main Image
Uploading the main image of your listing is one of the most crucial parts of the listing. Amazon will consider your listing incomplete if you failed to upload at least one image to your listing. Thus, if you do not upload the main image of your listing, there is a high probability that your listing would be suppressed.
Image Not Compliant
Another most common reason that could lead to suppressed listings is that your listing contains one or more images that do not comply with Amazon’s guidelines. For instance, Amazon requires that the product images should have a white background and should be professionally lit. Be sure to comply with all the guidelines to avoid suppressed listings in the future.
One common mistake that can lead to suppressed listings is using too long listing titles. Although the length of the title varies with the product category, it is better to limit your title to a total of 100 characters.
Incorporating words such as “best”, “cheapest”, “top-rated”, etc., can also lead to suppressed listings. Sellers should avoid using promotional titles for their listings to prevent listings from being suppressed.
It is necessary for sellers to comply with Amazon’s guidelines otherwise it would result in your listings being suppressed. You should comply with Amazon’s guidelines and be sure not to make any small mistakes to avoid suppressed listings.
Frequently Asked Questions
How do I fix an Amazon suppressed listing?
To fix your suppressed Amazon listings, go to the inventory tab and select “Manage Inventory”. Now click the “Suppressed Listings” menu and make the required changes.
Why does my Amazon listing say search suppressed?
Your listings may be suppressed if they do not comply with Amazon’s guidelines and standards. Amazon has set these guidelines to make it easier for customers to search and locate listings and to improve their shopping experience.
Why is my ASIN suppressed?
There can be numerous reasons for suppressed listings. If your listing has some information missing then your ASIN will be suppressed.
How do I find a suppressed listing?
To locate your suppressed listings, login to your Amazon Seller Central account. Navigate your way to “Manage Inventory” under the inventory tab. If your listings are suppressed, you would see the “Suppressed” button. From there you can see your suppressed listings (if any).
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