The high influx of sellers on Amazon has resulted in an astronomical spike in competition. Thus, the market competition is high and sellers need to gain a competitive advantage over their rivals to ensure the profitability and sustainability of their business. Sellers need to constantly update and refine their Amazon product listings to ensure the customers can easily navigate to their required products and make informed purchase decisions.
Enhanced Brand Content (EBC) allows sellers to significantly improve their product listings and add certain features to their listings such as product videos in addition to images. Videos prove extremely beneficial to customers helping them understand what they should expect out of a product and make informed decisions.
Watching videos helps sellers understand the products better. It helps them make informed decisions and improves your sales volume.
Steps to Upload Videos to Your Amazon Product Listings
Adding videos to your Amazon product listings creates value and also improves the customer experience. It helps them to have a better understanding of the product and understand the product’s features and descriptions in detail. Adding variation to an existing Amazon listing can attract and engage customers towards your listing and improves the probability of shopper conversion.
Adding videos to your Amazon listing can help sellers boost your ROI as well as sales volume. Videos are very helpful as they convince customers to make their purchase decision.
The following steps are required to upload videos on Amazon:
From your Seller Central account, navigate your way to the inventory tab and then click on “Upload & Manage Videos” as shown below.
Step 2 – Upload Videos You Wish to Add to Your Listing
Click on the “Upload Video” button and then browse the video file you want to add.
Step 3 – Enter Video Details
This is the final step in the process where you add details for the video. Always use an engaging thumbnail that entices customers to open the video and be sure to add main product keywords in the video title. Select ASINs that relate to the video and then click “Submit”. Wait for the videos to be approved by Amazon, and then Voilà!
Easy 3-Step Process for Uploading Video to Your Amazon Listing
The listing landscape is evolving, and savvy sellers are benefiting from the opportunity to include videos in product listings. Video material immediately boosts a product’s reputation and is interesting and educational. Following is a three-step summary to add a video to your Amazon listings.
- Navigate to the Inventory Tab & Click on “Upload & Manage Videos”
- Click on the “Upload Video” button and then browse the video file you want to add.
- Enter details for the video and add SEO-friendly keywords to make the video engaging for customers.
Frequently Asked Questions
How do I upload a video to my Amazon product listing?
First, go to the “Upload & Manage” page and then navigate to “Upload Video”. Be sure to go through Amazon’s Community Guidelines as well as Restricted Products Policy. Browse the video file, add a thumbnail image, and title, choose related ASINs and then upload the video.
Can I add a video to A+ content?
Yes, you can add a video to your A+ content. When in your Seller Central account, select A+ Content Manager in the Advertising tab and then select the SKU you would like a video for. Press “Get Started” and then upload the video.
How many videos can I add to my Amazon listing?
You can upload up to 6 videos or less to your Amazon listing.
What video format should be uploaded to Amazon?
Amazon supports videos in MP4, AVI, MPG, ASF, HEVC, HEIF, OGG, QuickTime, MTS, etc.
Feel free to consult XpertVA’s professionals for efficient and experienced Amazon Seller Central and Vendor Central Management Services. Book a consultation with our skilled professionals and grow your business.
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