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Merging Listings on Amazon

Amazon sellers can use a variety of tactics to boost their organic search results. Some mergers are in line with Amazon’s guidelines while others may not.

The article will show you how to merge your listings and help you achieve your aim by helping you clean your inventory in 4 easy steps.

The Need to Merge Listings

As a seller you may ask what the need is to merge your listings. The answer is based on the relationship you have with your listings. 

The Amazon marketplace is designed to suit the needs of its customers. This includes adhering to the guidelines and catalog rules. You should avoid making a duplicate listing for an item that is already available for sale. However, this condition does not apply in the case of private-label products.

When your duplicate listings for the same item swamp the search results, your unique listings may be pushed down to the bottom of the list. This may be done by a single seller or wholesale buyers who make their own listings.

You will have to compete with the same brand numerous times, both in terms of ad budget and positioning. This will result in monopolization of the ad space for the desired keywords and also increase the cost of advertising.

Other stores may purposefully replicate the data and load their UPC codes to obtain 100% potential for the buy box. Obviously, this is against the conditions and rules set out by Amazon. Obviously, this is contrary to Amazon’s conditions and guidelines but this does not happen. Other times, sellers may offer their listings using different brands. Again, this is against the rules of service. Hence, you would need to merge multiple listings into one parent listing.

How to Merge Two or More ASINs on Amazon

In order to boost the sales of your inventory, you may use Amazon variation categories to separate and merge your product listings. You can successfully sell products with multiple versions but you need to be mindful and carefully test choices while also using intelligently worded product names.

Adding variation to an existing listing can also be regarded as a part of creating an Amazon listing itself. Follow the following steps to merge existing listings as variations:

How to Merge Two or More ASINs on Amazon

  1. Create Products that can be Linked with Variations

The first step would be to create a new listing for your product and assign a variant to it. Since you are not required to add bullets, photographs, etc., Amazon will link your current inventory with these newly generated products.

The process will take around 15 minutes and Amazon will thank you for updating their information.

  1. Enter Relevant Product ID

Carefully enter the SKU numbers and barcodes linked to each version. Your request will be completed and Amazon will notify you whether the IDs match or not. 

The system will generate a variant based on the information provided on the existing products. Since the EANs are linked to the product ASINs, Amazon will preserve all the reviews given the items remain the same.

  1. Wait for Successful Order Processing

Once the information is submitted, Amazon will validate it and your product catalog will be updated.

  1. Combine Amazon Variants

You will notice that two individual items in your inventory will be merged into one in about 15 minutes.

Important Points to Remember When Merging Duplicate Listings

You should thoroughly search every listing to eliminate any duplicate products. If asked, give a clear response that these listings/products are identical or similar in one way or the other. You should clearly mention that these products/listings should be merged into one if any of the products are from the same brand, have utilized the same photos, or are from the same manufacturer.

To curb the damage caused by duplicate listings, you should merge them into one. Amazon provides an easy method to sellers for suggesting product page mergers.

In the Help menu, select the “Merge Duplicate or Split Product Pages” option and then choose “Merge Duplicate” from the menu.

The following 3 questions will be asked of you:

  1. Which product ASINs should be kept?
  2. Which ASINs should be eliminated since they are duplicates?
  3. Why are these items being discarded?

Once you are done, continue to monitor your listings. Be vigilant about sellers who make their own listings as this can negatively impact the market over the period.

Be truthful yet practical when responding to Amazon. When selecting the ASIN to keep, choose the ASIN that has the lowest Best Seller Rank (BSR). Alternatively, you can select a listing that might be considered undesirable or one with a non-prime offer that won the Buy Box.

There is a probability that the catalog team of Amazon might have authority over one of the listings you wish to integrate. This means it takes precedence over others in some way and you will not be able to merge that Amazon listing with another ASIN in this case. In most cases, your merge request will be revised while the listing will be kept as the primary listing. Occasionally, your request may be denied altogether.

Merging or splitting the listings might be difficult but the results may not be permanent. You might have to experiment to find out whether this improves your sales or not. Additionally, variations will appear differently based on each category but you should remember the principles for certain general category displays.


Merging two or more listings can help sellers to improve their sales. It also helps sellers to outsmart the competition, however, one should be careful when merging two or more listings as it may cause problems.

Frequently Asked Questions

How do I combine Amazon listings?

1. Fill in all the required fields
2. Fill the parent SKU field using Parent SKU
3. Fill in the child SKU as a percentage and type “variation” in the Relationship type.
4. Input the value that you entered for the parent variation theme.

How to combine two ASINs?

1. Fill in the ASIN merge form
2. Enter the seller’s ASIN and the product title
3. Navigate to the duplicate ASIN and enter the ASIN and title
4. Once you have completed the spreadsheet, go to your Vendor Central and log in.

What is Amazon merge?

Merging on Amazon refers to combining two separate detail pages (ASINs) into a single Amazon detail page.

Can I put multiple items in the same box on Amazon?

Yes, you can add multiple ASINs in the same box when creating the shipment. You just have to select the “everything in one box” option.

Feel free to consult XpertVA’s professionals for efficient Amazon Listing Services to boost your ranking and improve sales revenue. Book a consultation with our skilled professionals and grow your business.

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