In the race of online stores, everyone wants to boost the conversion rate to get more customers, convert more sales, and drive more profit in no time. Fast shipping comes in various ways and gives you one thing – Success.
It is expected to have $2,854,203m growth in the e-commerce industry by 2023 worldwide which predicts a new trend of e-commerce emergence in the coming decade.
This seems to catch more people into this industry and by meaning this – more competition.
This simply suggests you boost the conversion rate of your online store so that you will face no problem while others are lining in the queue of competitors to get positon one.
But at first, it is important to tell you why fast shipping is important and how it can boost the conversion rate of your eStore to garner more profit.
1. Better Visibility
When you are a newbie in the e-commerce industry, no one knows about you, what you are selling, and you have no credibility. As soon as you started your sell and get more customers, you have an improved percentage of visibility among other competitors of the same niche.
Fast shipping allows you to compel more viewers and convert them into regular buyers. This simply ranks up your profile and product listing and enhance your visibility at top searched.
2. Customers’ Expectations
Customers always want extra topping. Fast shipping is what they expect whenever they place their order. It is a motivation for you to dispatch the order at earliest and an expectation of your customer to get at earliest. Having happier customers is always a win-win situation – for the store’s boost conversion rate and your own integrity.
3. Fast Shipping Programs
Fast shipping programs mostly have subscription liability such as in Amazon Prime where people pay a monthly fee for fast and free shipping which actually paid off. Using Fulfilment By Amazon (FBA) gives you access to the consumer base that is 5.5 times more likely to increase sales.
Boost Conversion Rate
Now, it’s time to actually tell you about the boost conversion rate of your online store through and earn more profit.
1. Catch More Customers
As a matter of fact, customers hate to pay for shipping. They may buy endlessly without worrying about their pocket but when it comes to paying for shipping they feel resent. The reason behind this is that online shoppers don’t think the shipping to be paid and considered more as an inseparable part of their complete package of buying.
When a store has the option to get the order at store then customers unwillingly get ready to pay extra to have the order at their place. (As I said earlier, they always want extra topping.)
The best thing to inspire more customers and leave them with good feedback is to offer free shipping.
60% of the e-commerce suppliers rank fast shipping as the most attractive tool to boost conversion rates and catch more customers.
2. Multiple Delivery Options
When it comes to shipping, customers always prefer to have more shipping options than one which never satisfied them. Being an online seller, you must think about the other side as well. Giving more delivery options with flexibility is a plus point for you.
Every customer has his own preferences and it is impossible to meet them all. Henceforth, you need to give a set of options that are flexible enough to satisfy each customer’s demand. Once you face this trouble, it will give you perpetual relief to meet every single demand.
Depending upon different mindsets, you can give delivery timeframes, extra-secure packaging, different carriers, and other options that are applicable to your customer base.
3. Increase Standard Shipping Speed
Many customers who are happy with the customer services become unhappy over slow shipping and start looking for other sellers. I’m pretty sure you never want to face this embarrassing situation. So, you need to set a combination of increased shipping speed with compatible price options which may suit the customers.
This will definitely make a lot easier for the customers to set their preferences accordingly and choose the option to suit them best.
4. Shipping as Customer Service Option
Shipping is not the end of the game but another important element of your overall service and should give extra care as well. While you are about to set the product listing, you need to set the shipping options.
A good-packed and quick-received package will always carve a path for the customer to return back. Always keep this in mind that getting a new customer is 5 times more costly than having the same customer again.
Giving some extra in your customer service option is customer retention and your profit.
5. E-Commerce Programs for Fast Shipping
Make online retailing websites use a fast shipping tag to attract more customers and boost conversion rates. This is widely used by online sellers and turnout is amazing. There is a list of top e-commerce programs where you can use a fast shipping method to boost your conversion rate.
- Walmart Free 2-Day Shipping
- Shopify 2-Day Shipping
- eBay Guaranteed Delivery
- Amazon Prime
- Google Express
- Wish Express
- Always consider the deadline of 2 days or less as 54% of the online shoppers defined this period as fast shipping.
- Free shipping is another name of this game as 88% of the customers prefer free shipping over fast shipping. Always offer at least one option for free shipping while setting the order limit of increased delivery time.