Amazon is one of the largest E-Commerce Store with its extravaganza number of online sellers from all the verges of the world. With its influential growth, many sellers don’t know that they are scammed on Amazon and it is increasing with each day passes by.
Selling on Amazon is a fun business yet full of tough competitors whose ranks seem unbeatable. Anyone who sells on Amazon desires to get the Best Seller tag which helps viewers or buyers to see the seller as trustworthy and on merit.
Despite the tough competition, some sellers use alleged means to go ahead of their competitors and get a higher position which eventually caught red-handed under Amazon strict policies.
Protection from Scammed on Amazon
If you are an Amazon seller and feeling something wrong with your product ranking then there must be some Amazon scams that your competitors might be doing to put you down.
You first need to identify what are the Amazon scams and how you can stay protected from them.
1. Having Lots of Negative Reviews
Reviews are the second most important thing any buyer read after your given product description. You can allure people with catchy titles, description, and images but reviews transmute the buyers’ mind.
Negative reviews are the spookiest thing any online seller is dread of. Having a negative review puts a question mark on your account’s legitimacy, product durability, and trustworthiness.
If you notice a negative review on any of your product with another product mentioned at the more reasonable price and link to that respective product page then you should comprehend that your product is scammed on Amazon.
You can report these kinda negative reviews to the Amazon Seller Support to knock-out the review. But all negative reviews are difficult to filter as scams and aren’t easy to resolve.
2. Up-Voting the Negative Reviews
There are some scammers who willingly upvote any negative review just to endorse their feedback and give Amazon a signal of the falsehood of your product.
Any consumer who visits your profile and finds more upvotes on a negative review thinks on the illegitimate merit and price of your product thus causing you to lose your product rank.
To find if you are scammed on Amazon, try to figure out the negative reviews and their upvoters’ profile if they’re your competitors or not. It is quite easy to upvote 1-star on the most negative review as it may appear on the product detail page.
Any buyer going through your product listing will get the 1-star reviews only which is much likely to convert. It can reduce your conversion up to 50 percent. Alarming!
3. Having Superfluous Positive Reviews
Positive reviews are a way good starter for the buyers to schedule their buying listing. But on the same side, having too many positive reviews can get you caught from Amazon and you may lose rank for that product.
This can happen in a way that a seller purchases your product from several accounts and then leave extremely positive reviews which clearly seem fake.
When a buyer reads your reviews, he quickly highlights the fake review over other natural reviews and not order your product. Amazon tracks down these reviews and may take down your listing seeming you as the culprit to plant these fake reviews.
4. Copy Your Product Listing
There are many sellers who try to convert your top brands’ listing to their brand. If you have a product with good reviews then you must give extra care to its listing.
Sellers usually convert the ASIN listing with a good number of positive reviews to their branded product.
Whenever you add any product to Amazon, you also need to submit it on archive.org to make your product, image, or listing live on that date and time. Additionally, always register your copyright images with copyright.gov for those which are unique.
A good thing is Amazon is getting smarter to suspend such brands that convert a good brand listing to their brands.
5. Toggle-Off Product Category
An orange Best Seller tag is a highly competitive tag on Amazon which boosts the sale by 30 to 60 percent. In order to get this, some sellers toggle-off their product category in which their product is competing.
The orange tag mainly depends on the competitive category and it gets rougher to earn the tag as the competition gets tougher.
There are some competitors working with Amazon catalog team convert your product category into another category to lower your rank and chances to get that tag. You definitely get scammed on Amazon if you notice an unexpected switch in your product category.
6. Email Fraud
Email fraud and scam on Amazon are the two sides of a coin. Henceforth, you need to be careful enough about receiving genuine and fake emails. The email you receive from Amazon will always have @amazon.com at the end testify its authenticity.
If you receive a mail with other variations then it is either be a malicious or scam. The “reply to”, “return path”, or “received from” must be without @amazon.com stating that it is not from Amazon.
Here are these formats usually follow by most Amazon scammers.
Moreover, you need to beware of the shortened URLs that intend to hide their original URL and redirect you to another website.
7. Buy and Return
There’s a group of online sellers who depletes their competitors’ inventory by purchasing the excess number of products at one slot.
Their trick is to buy products in huge bulk from a competitive seller and after some time they request to return the package causing to freeze his/her inventory.
This is another way you can get scammed on Amazon thinking it as an increase in your sale. So, be vigilant!
8. Report to Amazon
Whenever you are scammed on Amazon or see any fraudulent activity then you need to report to Amazon as soon as you suspect it.
You need to send an email in a compelling way so that an Amazon Executive notices it readily and helps you in the most suitable way possible.
Use this template for your email:
Email to: firstname.lastname@example.org
Subject: Fraudulent Activity
I doubt that there are some sellers engaged in the fraudulent activity on my account (or mention any other account where you suspect). I request you to please look into this matter as the quickest way possible.
(Add the name of suspects and link to his/her store.)
9. Quick Tips
- You also need to beware that don’t use fake, counterfeit, or any abusive/slang terminology.
- Don’t repeat seller name more than once.
- Moreover, you can report to the official Amazon’s seller community which has a thread about hijackers’ discussion.
- Always check the grammatical and spelling mistakes whenever you receive an email when the sender is mimicking as Amazon. A genuine email will never contain any mistake.
- Change your Amazon Seller Central password immediately if you feel unusual while interacting with an Amazon representative.
- Never open a suspicious link which gives the scammer access to your account and password.