E-Commerce shows an effective fame in the crowd of brick and mortar selling and is increasing its sales at huge level.
The National Retail Federation expected US Online Retail to grow 8% to 12% in 2017 which expected the brick and mortar sales to grow at just 2.8%. Keeping this sales percentage, many merchants started bothering about e-commerce business to move up in the world.
It’s good to know the advantages of e-commerce business whether to upgrade your current brick and mortar selling or to start a new business.
What is e-Commerce?
E-Commerce is like a cash cow for the successful business owners. It refers to the process of buying and selling goods and services online. It is very important today because it works in both conditions:
To reach your old customers along with the best route (with effective selling) and,
To search and find new audiences for your online selling.
It involves the working of a professional website, a platform of marketing like Amazon, eBay or selling on social media platforms which enables your business to reach the customers at broader level. This will help your business to reach on the crest of a wave.
- A Turbo Outset for Business
Now-a-days, you can start your e-commerce business just in few clicks.
Shopify offers you the option of creating templates for a perfect brand style to attract more customers.
Amazon and eBay allow you to create your website for effective e-commerce dawn.
Walmart’s slogan is:
“Save Money, Live Better.”
It helps you to sell your products at cheaper rate.
These platforms provide you a money-making base with low cost.
You just need a computer with an internet connection to start a tremendous e-commerce business.
E-Commerce allows you to outset an online business with no commitment of any investment like in other common business.
Profit is not something to add on at the end, it is something to plan for in the beginning. Your sales are inversely proportional to your cost, your increased sales will decrease your cost. It is a far more cost-effective solution.
- Increase Brand Awareness
Awareness is the greatest agent for change. In 2014, 81% of shoppers conducted online research before buying. To reach up to the customers brand research, you must update your product listing at the top most rate. Customers prefer the online search of the product to buy it. So, it is very important to be available online to show up in the topmost research listing.
This increases your product awareness among the customers and allows you to get outside your mind and observe it in action. It increases the productibility of selling your goods at higher level.
- Grow Customer Horizon
E-Commerce enables you to reach your customers with good communication and effective route to increase the chances of better sales. Whether you’re an old seller or a new Comer, customers are always available to serve. Existing brick and mortar sellers reach limited audience due to their location. With e-commerce, you can sell your products to your customers anytime and anywhere allowing you to serve customers internationally. You can sell on more than one platform as each platform has its own type of customers. It helps you to reach sufficient customers worldwide.
- Provide More Information
“Knowledge has a beginning, but no End.”
Without knowledge, action is useless and knowledge without action is futile.
Your online presence matters a lot. It allows you to know more about products and services and your customers. A branded site provides sufficient information of your business to your customers. Key product content includes product description, product listing, product details, and pricing. It helps your customers to know your business type well enough to reach your products. New Information makes new and fresh ideas possible. Social media plays a vital role in reaching your customers. As Erik Qualman Says,
“We don’t have a choice on whether we Do social media, the question is, How Well We Do It.”
Blogs and videos allow customers and audiences to know your business in-depth enabling the effective flow of your sales by providing more knowledge. A professional website is a profitable option for the effective growth of your business.
- Serve Niche Markets
It is easy to find customers but it’s is tricky to find customers suitable for your products. Niche marketing defines the product characteristics and focus on the product quality according to specific market needs. If you are interested in selling niche products and niche marketing, it will be very easy for you to sell and distribute your products online. E-commerce helps you to focus more efficiently on your product resulting in greater percentage of the consumers.
- Be Where Your Customers are
It’s better to know from where your customers are rather than roam about and waste time which results in nothing. If most of your customers are available online then you must sell online.
According to com-score, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.
Sell, where your customers are. Remember, your presence will always mean more than any present ever could. E-commerce allows you to reach your customer’s shopping expectations. Most consumers also started buying online along with research products online.
Hope that you are convinced to prefer e-commerce business after reading these bullets as it is the best system for the multichannel environment. This information will help you to hit a home run in your business.
“An investment in Knowledge pays the best interest.”
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